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Welcome to VITO Selling!  Tony Parinello here, your guide, to reaching Presidents, CEOs, Owners and 'C' Suite Executives.   You CAN sell to VITO (those important titles previously mentioned) and you CAN cut your sales cycle in half by doing so.  You just need to the right words to say, quesitons to ask, and the people in VITO's organization to align yourself with. 

You can find me at www.VITOsalestraining.com in VITO University. It's there that we can work together 1-on-1 to tailor YOUR VITO speak.

Oct 26, 2018

When it comes to success in sales, the name of the game is SELLING TO VITO, and the very first thing you will be selling use your own Equal Business Stature.

You should know right now that everything you will be implementing from this point forward is predicted on the idea that you and VITO are functional equals. I am not talking about titles or salary or perks or country club memberships or ZIP Codes or stock portfolio values. I am talking about your right to interact with VITO one on one. I am talking about your attitudes, traits, and behaviors. I am talking about your willingness to fly like an eagle - just like VITO does - and run your world from the top most perch - just like VITO does.

You must maintain Equal Business Stature in all your interactions with VITO, whether they are verbal, written, virtual, or sent up via smoke signals from a distant mountain.

You have a right to initiate this relationship.

You have a right to support it.

You have a right to document the value you have delivered within.

You have a right (and an obligation) to channel your inner VITO, by means of 12 specific attitudes and traits.