Feb 17, 2020
It is often said that the first step of any journey is typically the most important! That's exactly why I invite you to spend the next seven minutes reading what follows or if you're pressed for time spend three minutes listening.
Social proof works wonders with VITO because they have a fairly strong ‘external’ frame of reference. They want to know what other VITOs are up to in a similar industry. Social proof will help you build your credibility and your Equal Business Stature with VITO. Your social proof must:
Three Good Examples of Social Proof:
“The CEO of one of the top five health care providers…..”
“Five of the top ten retailers in the Tri-State area…”
“65 of the Fortune 100 rely upon our proven, repeatable process…”
Three Good Examples of Pleasantries:
If you don't have 'Social Proof' use a pleasantry to show VITO that you respect their time and their position.
A Pleasantry Should Not Sound Like This:
How are you today?
Is this a good time?
Do you have a minute?
A Pleasantry Should Sound Like This:
“It’s an honor to finally speak with you…”
“Thanks for picking up the phone.”
“You’re just the person who’ll appreciate this.”
Social Proof or Pleasantry?
Use either one...but, never both!
Want Tony Parinello to write your Opening Statement? Click Here