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Welcome to VITO Selling!  Tony Parinello here, your guide, to reaching Presidents, CEOs, Owners and 'C' Suite Executives.   You CAN sell to VITO (those important titles previously mentioned) and you CAN cut your sales cycle in half by doing so.  You just need to the right words to say, quesitons to ask, and the people in VITO's organization to align yourself with. 

You can find me at www.VITOsalestraining.com in VITO University. It's there that we can work together 1-on-1 to tailor YOUR VITO speak.

Mar 16, 2020

There's one single, burning question, “What, exactly, do you want me to say to VITO?”

One of the rules of selling is that selling to VITO is a contact sport. The Selling to VITO system emphasizes direct, voice-to-voice, person-to-person contact with VITO. So, naturally, you’re looking for one thing and one thing...


Mar 2, 2020

Your Ending Question will invite VITO to take the next step and explore your ideas further, or you could ask about VITO’s specific business interests.

Here’s what you don’t want to ask or do:

Do not ask for an appointment.

Do not ask for a purchasing decision.

Do not ask an obvious question in an attempt to...


Feb 17, 2020

It is often said that the first step of any journey is typically the most important! That's exactly why I invite you to spend the next seven minutes reading what follows or if you're pressed for time spend three minutes listening.

The power of ‘social proof’…

Social proof works wonders with VITO because they have...


Feb 4, 2020

There it sits -- just where you saw it yesterday…the 3,000-pound telephone.

Strange, it hasn’t rung once all week. Maybe there’s something screwy with the phone line?

If there is one topic connected to Selling to VITO that is simultaneously challenging, interesting, dramatic, and potentially life-changing for each...


Jan 30, 2020

-Your Elevator Pitch-

What would you say in 8 short seconds to a 'C' Suite Executive to snag their interest and have them say: "Tell Me More!"

If your reply has just one 'F WORD' (fact, feature, function) you've thrown yourself under the bus or out of the elevator!

I Guarantee You'll Get A 'TELL ME MORE' Response

I...