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Welcome to VITO Selling!  Tony Parinello here, your guide, to reaching Presidents, CEOs, Owners and 'C' Suite Executives.   You CAN sell to VITO (those important titles previously mentioned) and you CAN cut your sales cycle in half by doing so.  You just need to the right words to say, quesitons to ask, and the people in VITO's organization to align yourself with. 

You can find me at in VITO University. It's there that we can work together 1-on-1 to tailor YOUR VITO speak.

Dec 7, 2018

I hold this truth to be self-evident:  No matter what you sell, there is no higher-margin business than repeat business from your existing customers.

Why? Because add-on business doesn't have the high cost of acquisition that new business from a prospect has.  in other words, the cost of sales associated with your...

Dec 6, 2018

If there's one thing VITOs all around the world agree on, it's that their time is too valuable to waste. 

I've been selling to VITO for the past three decades, and at times, I have thought the world's VITOs must surely have been trained by the same "executive coach" on how to let everyone know how precious time is to...

Oct 26, 2018

When it comes to success in sales, the name of the game is SELLING TO VITO, and the very first thing you will be selling use your own Equal Business Stature.

You should know right now that everything you will be implementing from this point forward is predicted on the idea that you and VITO are functional equals. I am...

Oct 25, 2018

Lots of salespeople get this far in the program and think, "This all sounds great, Tony, but I still have one burning question:  What exactly do you want me to say to VITO?"

These good folks know that selling to VITO is a contact sport, and they know that I'm eventually going to ask them to reach out to VITO.  They've...

Sep 21, 2018

Decision Makers are busy folks.  They have lots of meetings to attend, customers and suppliers to entertain, reports to pour over, conference calls to participate in.  They can't do it all on their own, so they gather a group of individuals to do the heavy lifting for them. 

I call the technical experts who help...