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Welcome to VITO Selling!  Tony Parinello here, your guide, to reaching Presidents, CEOs, Owners and 'C' Suite Executives.   You CAN sell to VITO (those important titles previously mentioned) and you CAN cut your sales cycle in half by doing so.  You just need to the right words to say, quesitons to ask, and the people in VITO's organization to align yourself with. 

You can find me at in VITO University. It's there that we can work together 1-on-1 to tailor YOUR VITO speak.

Sep 6, 2018

Why would any VITO care about a basic 'consumable' that's being used by a janitor? Listen and learn why and how!

Here's the Story - Hi, It’s Tony Parinello. During a live presentation recently, I was asked to tell a personal story about a VITO call that I had made. If you’ve ever thought you sell a commodity or if...

Aug 2, 2018

Gist:  After four years of quota plus performance and being in the Million Dollar Club...I found myself on probation! I had six months to save my job! I did it by Selling to VITO, the Very Important Top Officer!

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