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Welcome to VITO Selling!  Tony Parinello here, your guide, to reaching Presidents, CEOs, Owners and 'C' Suite Executives.   You CAN sell to VITO (those important titles previously mentioned) and you CAN cut your sales cycle in half by doing so.  You just need to the right words to say, quesitons to ask, and the people in VITO's organization to align yourself with. 

You can find me at in VITO University. It's there that we can work together 1-on-1 to tailor YOUR VITO speak.

Sep 20, 2018

Whether we like it or not...whether we want to admit it or not...whether we choose to do anything about it or not...VITO always has the veto power over whether out stuff actually gets bought or gets kicked out the door.  

This is a fact of sales life.  You are better off accepting it, and adapting to it, sooner than later.  If you feel any hesitation about updating your sales process so it reflects this core selling reality, you should consider these six indisputable reasons why VITO really does equal veto in your world, and why you must contact VITO first.

  1. VITO Creates Every Important Initiative
  2. Constant Improvement is VITO's Responsibility
  3. VITO Owns all Budgets
  4. VITO Knows Who's Who
  5. VITO Defines the Critical Business Criteria
  6. VITO Gets Paid to Make Decisions

Want to hear more of the chapters?  Click on 'Episodes' > Categories > Selling to VITO Book