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Welcome to VITO Selling!  Tony Parinello here, your guide, to reaching Presidents, CEOs, Owners and 'C' Suite Executives.   You CAN sell to VITO (those important titles previously mentioned) and you CAN cut your sales cycle in half by doing so.  You just need to the right words to say, quesitons to ask, and the people in VITO's organization to align yourself with. 

You can find me at in VITO University. It's there that we can work together 1-on-1 to tailor YOUR VITO speak.

Jul 13, 2018

Author and creator of Selling to VITO, Tony Parinello interviews Bill Cates, the Referral King. 


Referrals are not the end game.

Referrals are only a means to the end – the new client.

In his newest book, Beyond Referrals, sales thought leader

Bill Cates introduces you to the Perpetual Revenue System™.

You’ll not only get more referrals, but convert those

prospects into new clients!


If you would like to be interviewed by Tony Parinello, please reach out to Want more information?