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Welcome to VITO Selling!  Tony Parinello here, your guide, to reaching Presidents, CEOs, Owners and 'C' Suite Executives.   You CAN sell to VITO (those important titles previously mentioned) and you CAN cut your sales cycle in half by doing so.  You just need to the right words to say, quesitons to ask, and the people in VITO's organization to align yourself with. 

You can find me at www.VITOsalestraining.com in VITO University. It's there that we can work together 1-on-1 to tailor YOUR VITO speak.

  1. All Episodes
  2. 2019
  3. 06

Selling to VITO book - Chapter 20 - Dealing with the Shunt; Qualifying the Opportunity

Jun 28, 2019

When it comes to dealing with shunts at this stage of the process, there are really only two varieties: those athat come from Tommie and those that come from VITO.  In handling both, remember a principle I've shared with you in an earlier chapter.  It's one of those most important of all the VITO rules, and it amounts...

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Selling to VITO book - Chapter 19 - Pay Dirt

Jun 21, 2019

Pay dirt (n) : Any source of success or wealth; a fortuneate discovery or profitable venture - dictionary.com

Okay, you're ready!  You sent your letter to VITO. It's exactly the time you said you would call VITO.  You've got some butterflies in your stomach. You know what?  That's good. You need some energy and some...

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Selling to VITO book - Chapter 18 - Voice Mail Messages

Jun 14, 2019

Okay, VITO isn't in; Tommie isn't in' you get dumped into VITO's voice mail.  What do you do?

Before I answer that question, let me ask you: What has your experience been with leaving voic email messages?  In other words, how high is leaving voice mail messages on your list of things you'd like to be doing as par tof...

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