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Welcome to VITO Selling!  Tony Parinello here, your guide, to reaching Presidents, CEOs, Owners and 'C' Suite Executives.   You CAN sell to VITO (those important titles previously mentioned) and you CAN cut your sales cycle in half by doing so.  You just need to the right words to say, quesitons to ask, and the people in VITO's organization to align yourself with. 

You can find me at www.VITOsalestraining.com in VITO University. It's there that we can work together 1-on-1 to tailor YOUR VITO speak.

Feb 18, 2019

Definition of 'hard dollar value' - Easy to see and measure, articulated using numbers/percentages. 

When you say millions it's not definite enough for a VITO. That could mean 2 million or 435 million and that's a BIG difference. They need numbers to grab a hold of a little bit.


Feb 15, 2019

Here's what you'll get from this chapter:

  • Twelve Situations VITO Will Not Tolerate
  • VITO's Two Expectations
  • Stupid Things You Will Not Say at This Critical Moment
  • What You'll Say Next

If you would like to work side-by-side with Tony Parinello, join him in what we call VITO University.  He'll guide you every step of the...


Feb 14, 2019

Which one best describes you?

> You avoid making prospecting calls.

> You make hundreds of calls a day but it feels more like busy work.

If you avoid making the calls because you're not sure what exactly to say listen to this chapter.

If you are smiling and dialing with little results, quantity isn't necessarily better...


Feb 11, 2019

Your Self Assessment...how are you doing? 


Feb 8, 2019

Every piece of VITO Correspondence has six specific parts, each of which must stand on its own but also be logically connected to all the other parts. 

This approach creates two very important outcomes:

1. It lets VITO know you'll be calling

2. It puts the VITO call on your calendar and holds you accountable for doing...